TWA Skyliner Magazine, 1962-12-03

              PUBLISHED   BI-WEEKLY   FOR   TWA   EMPLOYEES
Wichita's
Operation
Heartlift
See Page Three
VOL. 25, NO. 25
DECEMBER 3, 7962
Domestic Loads
Break Records
New York—TWA boarded more
passengers on its domestic system
on Sunday, November 25, than on
any single day in its history. Climaxing heavy Thanksgiving holiday travel, the day's record boardings totaled 23,799 compared to
the best previous single day of
22,998 set on January 3, 1960.
Thomas B. McFadden, vice president-marketing, praised the joint
efforts of the marketing, transportation and technical services divisions in achieving the record day.
He cited flight crews, airport personnel and maintenance teams for
their continuing teamwork in support of the company's aggressive
new marketing program.
McFadden noted that other factors contributing to the record included the public's acceptance of
TWA's new StarStream fleet, now
in full U. S. service, and the reduction, as of November 16, of the Federal transportation tax from 10 to
five percent—a saving which TWA
has passed on to its passengers.
Among stations reporting record
highs on the 25th, O'Hare boarded
3,080 passengers to break a record
of 2,844 set only four days earlier.
Idlewild boarded a record 3,834
passengers, including 3,660 domestic and 174 international. The previous record of 3,349 passengers,
including 2,782 domestic and 567
international, was established last
August 31.
Orchid  Letters
Outweigh Onions
New York — Letters of compliment received by TWA in October
outnumbered complaints for the
first time in any month, according
to the customer reaction report issued by G. R. Thornton, director
of customer relations.
A total of 1,008 compliments
were received in the month, and
only 946 complaints. This compared
with the October 1961 report of
1,175 compliments and 1,835 complaints.
An average of 19.2 compliments
and 18 complaints were received
for every 10,000 revenue passengers during October.
A detailed breakdown indicated
outstanding improvement by TWA
in reservations services, an area
where complaints were cut nearly^
in half while compliments increased.
In-flight services received 452
compliments, 62 more than October
last year, while complaints dropped
from 290 to 135.
Reflecting TWA's continued
achievements in on-time performance, there were only 53 complaints about flight operations, compared with 212 a year ago. Airport
check-in procedures showed marked
improvement, the number of complaints dropping from 473 to 197.
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PRESIDENT KENNEDY is shown in his White House
office on November 21 congratulating Secretary of
Labor W. Willard Wirtz and representatives of TWA,
the FEIA and ALPA on the signing of an agreement
settling the jet crew complement issue. Mr. Kennedy
said he hoped their success would encourage other
industries in an adjustment to technological change.
The official signing occurred earlier in Secretary Wirtz'
office. Shown (left to right) are Sam Dietrich, FEIA;
David S. Spain and David J. Crombie, TWA; Barney
Rowlings, ALPA; Dr. Nathan P. Feinsinger, who assisted in mediating the settlement; Gordon Clare,
FEIA; President Kennedy; Secretary Wirtz; Asher
Schwartz, FEIA; Francis A. O'Neill, National Mediation
Board; and Russell Derrickson, ALPA. First use of approved three-man crews was scheduled for December 1.
Employee Suggestions Show
Interest In TWA's Progress
Kansas City—Widespread interest in improving TWA's services
and cutting operating costs is evident in the variety of new ideas
employees are presenting through the suggestion plan program, according to Clarence Rickman, plan manager.
"Not only are suggestions being received from virtually every
location," Rickman pointed out, "but from personnel in practically
every department."
Among the growing number of contributors are secretaries, pilots,
mechanics, supervisors, sales agents,
ticket  agents,   hostesses,   foremen,
clerks and engineers.
TWA is vitally concerned and
spends considerable effort constantly in researching methods of
operating more efficiently, Rickman
noted. "Our suggestion plan is an
integral part of this total effort,"
he said. "The experience and training of TWAers in all aspects of
airline business qualifies them to
appraise our procedures and to suggest improved methods."
As suggestions are received, they
are studied by expert company
members, qualified to appraise
their potential value to TWA. In
addition, they are examined by
those whose operational responsibilities could be benefited by implementation.
"Two elements have been evident
in each suggestion earning a cash,
award," Rickman indicated. First,
in making a suggestion the employee did a good job of picturing
or specifying an area needing improvement. Second, he or she outlined a workable method to bring
about that improvement.
Rickman cited several examples
of award-winning suggestions,
which run the gamut of all phases
of TWA functions.
A Madrid employee earned a
cash award for suggesting elimination of certain international advance
reservation cut-off periods during
slack seasons, to permit more realistic use of seat inventories.
From MCI came a suggestion to
fabricate certain new jet engine
sound suppressor fairings, at less
cost than repair or replacement.
A Los Angeles mechanic devised
a new tool to insure correct positioning of burner cans in jet engines during installation.
A transportation agent in Denver
came up with an idea for cutting
down the paperwork by consolidating the forms required for handling
(Continued on Page Three)
—In-Flight Movies—
These are the first-run films
being shown on TWA's International Royal Ambassador
flights for the period December
5-25.
Two for the Seesaw,  starring
Robert   Mitchum   and   Shirley
McLaine.
Period   of    Adjustment,   with
Anthony  Franciosa  and  Jane
Fonda.
Who's Got the Action, starring
Dean Martin and Lana Turner.
Milan Sets Cargo Mark
Milan—Milan originated an all-
time monthly record of 442,410
pounds of cargo in October to continue its ranking as the number
one freight originator in the International region, according to district transportation manager H. B.
Chambers. The previous record
month was November 1961, with
397,943 pounds.
BARRY GOLDWATER, U. S. Senator from Arizona and a possible Republican candidate for the Presidency in 1964, chats with E. O. Cocke,
TWA senior vice president-industry affairs (right) and E. V. Rickenbacker,
chairman of the board of Eastern Airlines. Goldwater was featured
speaker at the annual dinner of the Wings Club in New York, of which
Cocke is president.
Love Made VP;
Smith Heads
NY Area Sales
New York—William C. Love has
been appointed Eastern Region
Vice President-Sales and Frank
Smith has been named Senior Director-Area Sales for New York,
according to an announcement by
Victor H. Harrell, Jr., vice president and general sales manager.
In the Western Region, Fred M.
Spuhler was appointed Regional
Director-Passenger Sales. Previously announced were the appointments of James D. Harrigan as Vice
President-Sales and Kenneth L.
Fitzgerald as Regional Director-
Management Controls.
In Public Relations functions,
Kenneth S. Fletcher continues as
Eastern Region Director with Frank
Gillespie as Western Region Director, Robert McKay as Area Director-Los Angeles and Robert Brady
as Manager-Public Relations-San
Francisco.
Harrell also announced the personnel rosters for the sales areas
of Chicago, Los Angeles and San
Francisco. The New York roster
was published in the October 22
Skyliner.
The announcements complete the
principal personnel appointments
in TWA's reorganized domestic
marketing structure, which includes
s?w
W. C. Love
Frank Smith
the four high volume sales areas
of New York, Chicago, Los Angeles
and San Francisco and two regions
—Eastern and Western—incorporating all other domestic cities and
sales areas.
Love has been with TWA since
1939, serving in sales positions in
a number of U.S. cities and for 13
years in the airline's international
region. He was district sales manager for Germany for nine years
before returning to the U.S. in
1959 as district sales manager at
Washington. He was named to
head the New York sales office in
June  1961.
Smith joined TWA in Philadelphia in 1945 and has served in
numerous sales positions. He was
appointed assistant director of
sales promotion at New York in
February 1955 and became regional director of sales development for
the Central region in 1959. He was
named district sales manager in St.
Louis in May 1961.
Following are the titles and personnel represented in the Chicago,
Los Angeles and San Francisco
areas:
(Continued on Page Six)