TWA Skyliner Magazine, 1947-11-13

              VOL. 2, NO. 46        TRANS WORLD AIRLINE — FIRST IN SERVICE FROM   THE GROUND UP!     NOVEMBER 13, 1947
TOPS EASTBOUND OVERSEAS LOADS
•
TWA Shows Net Earnings of $884,124 During Third
Quarter; Domestic Profit Accounts for $467,148
For its second consecutive profitable quarter, Trans World Airline
showed net earnings of $884,124
during the three months ended
Sept. 30, 1947, it was announced
today.
Continued reductions in over-
ead  expenses,  closer  consolidation
TWA CAN OFFER SERVICE
BETWEEN U. S., ETHIOPIA
Passenger and freight air service
between the United States and
Ethiopia is available as good connections between TWA and Ethiopian Air Lines are made at Cairo.
f overseas and domestic operations This statement was made by E. O.
and increased passenger miles flown Cocke, vice-president of Traffic,
largely are credited for the net in a recent bulletin issued after at-
profit showing. tention had been called to the fact
This net profit, amounting to 90 that TWA personnel were advising
cents per share of capital stock out- utilization of surface transportation
standing, compares with a 20-cent when queried as to service to
profit per share for the second quarter of 1947.
The third quarter net profit of
$884,124 compares with a second-
Ethiopia.
Two regular schedules per week
between   Addis   Ababa   and   Cairo
leave the latter at 3 a. m. local time
quarter net of $201,690 and a loss     on Sundays and Thursdays and ar-
NOT 10 BUT 15 YEARS
All due apologies are hereby made to Assistant Secretary Carl W. Herre, Flight
Control Superintendent Joseph H. Bell and Check Pilot
Captain Lester D. Munger,
all of KC. Because erroneous
information was given the
STARLINER, they were listed last week as 10-year
TWAers while actually they
have been with the company
for 15 years. Bell and Munger came to TWA on Nov. 1,
1932, and Herre joined the
ranks on Dec. 1, 1932.
•
of   $5,723,523   for the  first  three
months of this year.
Passenger  Service Aim
Although TWA's operations are
becoming more efficient and economical, increasing attention to
passenger service is the keynote of
2 airline's management.
Highlight of the report was disclosure that TWA boosted its net
profit on domestic flights alone to
$467,148 in September, making it
the most profitable single month in
the airline's history.
These high September earnings
more than offset a general airline
industry slump, felt heavily in July
and to a lesser degree during August, leaving TWA a third-quarter net profit on domestic operations of $91,671, or 9 cents a share,
against a loss of $45,240 for the
second quarter and a loss of $3,-
741,398 during the first three
months of the year.
Overseas  Travel High
The third quarter financial statement also disclosed that trans-
Atlantic travel, contrary to belief
in some quarters, continues at a
high level as the accepted transportation method for all classes of
travelers. Overseas traffic particularly will continue at a high level
throughout the winter months because of the considerable advantage of air travel, in terms of comfort and frequency of departures,
(Continued on Page 2)
rive in Addis Ababa at 4:15 p. m.
local time the same day and include stops at Luxor, Jeddah and
Asmara. In addition, every other
Monday service is offered from
Addis Ababa to Nairobi. An application for permission to operate this
flight weekly is pending now.
time
WINNING PHOTOGRAPHER in TWA's annual writing and photographic contest was John Pagoria of the Chicago Sun. His action photo
(above) shows the christening of TWA's first flight from Chicago to
Cairo. (See story on page 7 for details.)
TWA for the first nine months of 1947 carried more average total
payload per eastbound flight than any other trans-Atlantic airline and ran
a close second on westbound payloads, it was announced today by C. L.
Gallo, director of Traffic-International.
"This can be attributed to several factors," Gallo said. "First of all, I
believe the personnel in domestic TWA stations are becoming better informed about our overseas operations and are making a greater effort to book passengers and cargo.
Secondly, the reduced rates on
TWA's Skycargo^ which went into
effect on Oct. 17, have greatly increased our volume on that score,
and thirdly, the excellent advertising which the Advertising department and the industry in general
have been producing have had a
markedly beneficial effect. Then
too, there has been a gradual but increasing uptrend in the traffic of
all overseas airlines over the past
several months."
Optimistic  on  Future
Asked about future prospects,
Gallo said, "I can't help but feel
optimistic. The recently concluded
International Air Transport Association's third general postwar
meeting in Rio accomplished a
number of forward steps which will
without doubt produce additional
traffic volume for all international
carriers. Agreement was reached on
the standardization of many items,
such as tickets, baggage checks,
procedures, and rates, which will go
a long way toward ending the confusion so annoying to the overseas
traveler or shipper. A new air waybill and consignment note was accepted, the first such world-wide
uniform shipping document in any
form of transport, assuring simplified movement of cargo anywhere
in the world."
Hard Months Ahead
Gallo remarked he didn't want to
give the impression to TWA people
that these high payloads can be retained without effort. "Remember," he said, "these high figures
were averaged out of the first nine
months accomplishment. The hard
part of the year, traffic-wise, is yet
to come. The advantages accomplished by IATA are not yet in effect, so we can't let up in this 'Battle for Business.' Competition will
always be rough, and we can't stay
on top of the heap unless we put
forth the necessary effort."
NO-SHOW  PENALTY  DROPPED
Effective Nov. 15 the "no-show
penalty" will be discontinued in
TWA. This means that the 25%
penalty charge for failure to cancel
a reservation prior to flight
will no longer be in effect.