TWA Skyliner Magazine, 1961-10-16_01 |
Previous | 1 of 4 | Next |
|
Small
Medium
Large
Extra Large
Full-size
Full-size archival image
All (PDF)
|
This page
All
|
Loading content ...
PUBLISHED BI-WEEKLY FOR TWA EMPLOYEES Flying Classrooms Mushroom See Page Four VOL. 24, NO. 20 OCTOBER 16, 1961 Hall Calls For All-Out Sales Effort By TWA St. Louis-The need for a "spectacular" increase in revenue during the next six months to reduce as far as possible forecasted losses was stressed by Floyd D. Hall, senior vice president and system general manager, to U. S. sales managers meeting in St. Louis Oct. 2-3. Noting that "our product is manufactured and sold at the district level," Hall emphasized the need for reducing expenses accompanied by a concentrated effort by every employee to increase revenues in the fourth quarter of this year and the first quarter of 1962. He added: "Every person in our organization must be made aware of the significant part he plays in the future of the company." Hall said increased sales efforts, backed by advertising, sales promotion and public relations activities, would be necessary. Louis P. Marechal, vice president and general sales manager, conducted the first-day session at which presentations were made by Tom Cherry, director-sales management controls; Henry Riegner, director-advertising; M. D. Nason, Jr., director-passenger sales and market development; Joe Durnin, manager-military transportation; R. C. Higgins, manager-traffic coordination; and Sam Dunlap, vice president-cargo sales and market development. Other speakers were Gordon Gilmore, vice president of public relations; Jack Forsyth, director-sales training and presentations; and Bill Cotter, manager-interline sales. Regional sales meetings were held the following day. The threat of a navigators' strike against TWA October 5 was averted following a White House order establishing a Presidential emergency fact-finding board. Under the terms of the Railway Labor Act, establishment of the Presidential emergency board commits both parties to the dispute to maintain the status quo until 30 days after the board investigates the dispute and reports to President Kennedy. The board has 30 days in which to make its report. A strike had been called for midnight October 5 by the Air Transport Division of the Transport Workers Union, upon expiration of a 30-day cooling off period during which discussions on a new contract had reached a stalemate. A number of differences between the company and the union remain unresolved, but the principal area of dispute concerns TWA's planned use of the Doppler navigation system. SIDEWALK SUPERINTENDENTS. Patricia Fanning, passenger relations agent at Idlewild, sneaks a look-see at how the new terminal is coming along, with an assist from fellow TWAers. While lead transportation agents Ken Walden (partially hidden) and Tom Canning boost Pat atop the fence, transportation agents Rosemary Mooney (left) and Maita McGuire wait their turns. Entries in the contest to name the new Idlewild terminal are being received from employees everywhere—not just New York. If you haven't sent in your entry, you have until October 31. Winners will be honored by having their own names inscribed on a plaque in the terminal. Send your ideas, along with your reasons for the name you suggest (100 words or less), to Terminal Contest, Skyliner, 380 Madison Ave., New York. Survey Warns Against Danger Of Inflation New York—In a recent discussion of the labor-management problems in the air transport industry, David J. Crombie, vice-president of industrial relations, pointed out the important relationship between wage rates and profitable airline operations. He said that 42 percent of TWA's revenue dollar goes to employee wages and fringe benefits, and noted that significant changes in the wage pattern sharply affect corporate earnings. Crombie said that this problem is particularly significant at the present time at TWA because of the company's most unsatisfactory earnings record for the first nine months of 1961, with losses before taxes of just under $20,000,000. 'The problem of inflation and its containment is one of the most important, but misunderstood, in the economic world today," Crombie said. "Most experts agree that effective policies to prevent inflation require an understanding of the causes. And they further agree that wage push, as they call it, is the most persistent type of inflation. "The relation of wages to inflation is not always easy to understand. It is natural for everyone to want more money, an increase in wages. And you may ask, 'What's wrong with this?' "This is a most natural reaction. But sometimes—quite often in fact—there are long-term considerations which transcend this natural tendency for consistent, or continuous, wage increases." Crombie cited a recent monthly newsletter, published by the First National City Bank in New York, which included the results of a survey of this problem by the Organization for European Economic Co- (Continued on Page Three) TWA Maps Industry's First Int'l Electronic Reservations System New York—TWA will put into operation next year the airline industry's first international reservations system to function through high speed computers and data processors. A contract for the sophisticated system, called Teleflite, has been signed with The Tele- register Corporation of Stamford, Connecticut. The new system is an advanced development of TWA's present reservations availability system, which was activated in 1958. Emphasizing Teleflite's far-reaching capabilities, President Charles C. Tillinghast, Jr., said that the system will not only satisfy TWA's needs in the Jet Age but will be suited even for the upcoming Supersonic Era. JOHN A. McCONE (right), TWA board member and former chairman of the Atomic Energy Commission, has been appointed by President Kennedy to succeed Allen W. Dulles as head of the U. S. Central Intelligence Agency. He is shown with Ralph Bekkevold, senior passenger relations representative at Idlewild, as he boarded a TWA SuperJet to Los Angeles. "This new system will perform electronically in seconds the reservations processing that now requires as much as forty-five minutes for domestic reservations, or as much as two hours on international transactions," Tillinghast said. "The new installation, the finest yet developed, will not only satisfy the requirements of today, but is fully capable of being adapted to the needs of the future." R. G. Petitte, who has headed TWA's reservations and city ticket office staff functions since 1946, will direct the new Teleflite project, according to L. P. Marechal, vice president and general sales manager. "Mr. Petitte is considered one of the industry's leading experts in the electronic reservations field," Marechal said. His successor as reservations director will be announced in the near future. As an example of Teleflite's speed, availability of seats on any TWA flight can be determined and reservations recorded centrally within 3V2 seconds by TWA agents anywhere in the United States. Because of its speed, Teleflite will lessen the possibility of "oversales" through acceptance of additional reservations after a flight has reached capacity. Such oversales can result because of the time presently required to process reported sales and notify all offices on TWA's world-wide routes that a flight is filled. Teleflite will eliminate such delays. Improved passenger service will be accompanied by better utilization of the seats available on TWA aircraft. For example, when a certain flight is sold out a seat on it may later become available through a cancellation. When this cancellation report is received at the Teleflite center, the seat automatically and instantly will become available for resale. TWA agents throughout the United States, using push-button electronic devices, will communicate directly with the Teleflite center, where an up-to-the-second inventory will be kept on all TWA flights. These "agent sets" will be located at reservations sales offices, airports and ticket counters. Reservations made through these agent sets will be handled at electronic speeds and recorded on mag netic drums and tapes at the Teleflite center. Bookings made overseas will be transmitted to the Teleflite center via teletype. There will be no manual handling of the messages once they are sent, providing a significant speedup over current procedure. The project calls for possible future installation overseas of the agent sets. International reservations will then be processed at a speed comparable with the domestic system. Another function of the new system will be to provide information on arrivals and departures and the reason for any delay. The Teleflite center, occupying 6,600 square feet of floor space, will be located in TWA's Base Operations Building (Hangar 12) at Idlewild. This will necessitate transfer of the present reservations control center (ZZ) from Kansas City. Some ZZ employees will transfer to New York, but those who do not will be offered the chance to relocate elsewhere if they desire. The TWA Teleflite system will be created on a building block design concept. This will permit gradual expansion of storage and processing capabilities to keep pace with increasing traffic volume. To assure around the clock dependability, two computers will be provided, each of which will be capable of handling the full load. The system has also been designed to perform additional functions at a later date. One of its most significant capabilities is the storage of passenger name records —a personalized account of every passenger holding a TWA reservation, including telephone numbers, hotel accommodations, meal preferences, etc. Initially, the Teleflite processor will automatically keep existing regional availability processors advised of the current status of all TWA flights. Each of these regional electronic centers will in turn provide availability and flight information to agents in surrounding cities and forward sales reports to the New York Teleflite center. In 1963, however, these three regional computers will be removed and all transactions will be handled directly by the new Teleflite installation.
Object Description
Rating | |
Title | TWA Skyliner Magazine, 1961-10-16 |
Masthead | The Skyliner: Of, for and by who are TWA |
Publisher | Transcontinental and Western Air, Inc. Kansas City, Missouri |
Coverage | United States; Missouri; Kansas City |
Date | 1961-10-16 |
Year | 1961 |
Month | 10 |
Day | 16 |
Type | Serial (Periodical, Newspaper, etc.) |
Source.Original | Western Historical Manuscript Collection-Kansas City |
Source.Digital | Western Historical Manuscript Collection-Kansas City |
Subject | Trans World Airlines (TWA) Records |
Description | An archive of the TWA Skyliner magazine |
Rights | Public domain |
Volume | Vol. 24 |
Issue | No. 20 |
Format | Tiff; pdf |
Language | Eng |
Description
Title | TWA Skyliner Magazine, 1961-10-16_01 |
Masthead | The Skyliner: Of, for and by who are TWA |
Publisher | Transcontinental and Western Air, Inc. Kansas City, Missouri |
Coverage | United States; Missouri; Kansas City |
Date | 10/16/1961 |
Year | 1961 |
Month | 10 |
Day | 16 |
Type | Serial (Periodical, Newspaper, etc.) |
Source.Original | Western Historical Manuscript Collection-Kansas City |
Source.Digital | Western Historical Manuscript Collection-Kansas City |
Subject | Trans World Airlines (TWA) Records |
Description | An archive of the TWA Skyliner magazine |
Rights | Public domain |
Volume | Vol. 24 |
Issue | No. 20 |
Format | Tiff; pdf |
Sequence | 1 |
Page | 1 |
Date Digital | 2009-07-23/20:12:22 |
Technical Metadata | Image was scanned by Western Blue in Kansas City, MO. Archival image is an 8-bit color tiff that was scanned from original at 353 dpi. The original file size was 76.8 mb. |
Language | Eng |
Transcript | PUBLISHED BI-WEEKLY FOR TWA EMPLOYEES Flying Classrooms Mushroom See Page Four VOL. 24, NO. 20 OCTOBER 16, 1961 Hall Calls For All-Out Sales Effort By TWA St. Louis-The need for a "spectacular" increase in revenue during the next six months to reduce as far as possible forecasted losses was stressed by Floyd D. Hall, senior vice president and system general manager, to U. S. sales managers meeting in St. Louis Oct. 2-3. Noting that "our product is manufactured and sold at the district level," Hall emphasized the need for reducing expenses accompanied by a concentrated effort by every employee to increase revenues in the fourth quarter of this year and the first quarter of 1962. He added: "Every person in our organization must be made aware of the significant part he plays in the future of the company." Hall said increased sales efforts, backed by advertising, sales promotion and public relations activities, would be necessary. Louis P. Marechal, vice president and general sales manager, conducted the first-day session at which presentations were made by Tom Cherry, director-sales management controls; Henry Riegner, director-advertising; M. D. Nason, Jr., director-passenger sales and market development; Joe Durnin, manager-military transportation; R. C. Higgins, manager-traffic coordination; and Sam Dunlap, vice president-cargo sales and market development. Other speakers were Gordon Gilmore, vice president of public relations; Jack Forsyth, director-sales training and presentations; and Bill Cotter, manager-interline sales. Regional sales meetings were held the following day. The threat of a navigators' strike against TWA October 5 was averted following a White House order establishing a Presidential emergency fact-finding board. Under the terms of the Railway Labor Act, establishment of the Presidential emergency board commits both parties to the dispute to maintain the status quo until 30 days after the board investigates the dispute and reports to President Kennedy. The board has 30 days in which to make its report. A strike had been called for midnight October 5 by the Air Transport Division of the Transport Workers Union, upon expiration of a 30-day cooling off period during which discussions on a new contract had reached a stalemate. A number of differences between the company and the union remain unresolved, but the principal area of dispute concerns TWA's planned use of the Doppler navigation system. SIDEWALK SUPERINTENDENTS. Patricia Fanning, passenger relations agent at Idlewild, sneaks a look-see at how the new terminal is coming along, with an assist from fellow TWAers. While lead transportation agents Ken Walden (partially hidden) and Tom Canning boost Pat atop the fence, transportation agents Rosemary Mooney (left) and Maita McGuire wait their turns. Entries in the contest to name the new Idlewild terminal are being received from employees everywhere—not just New York. If you haven't sent in your entry, you have until October 31. Winners will be honored by having their own names inscribed on a plaque in the terminal. Send your ideas, along with your reasons for the name you suggest (100 words or less), to Terminal Contest, Skyliner, 380 Madison Ave., New York. Survey Warns Against Danger Of Inflation New York—In a recent discussion of the labor-management problems in the air transport industry, David J. Crombie, vice-president of industrial relations, pointed out the important relationship between wage rates and profitable airline operations. He said that 42 percent of TWA's revenue dollar goes to employee wages and fringe benefits, and noted that significant changes in the wage pattern sharply affect corporate earnings. Crombie said that this problem is particularly significant at the present time at TWA because of the company's most unsatisfactory earnings record for the first nine months of 1961, with losses before taxes of just under $20,000,000. 'The problem of inflation and its containment is one of the most important, but misunderstood, in the economic world today," Crombie said. "Most experts agree that effective policies to prevent inflation require an understanding of the causes. And they further agree that wage push, as they call it, is the most persistent type of inflation. "The relation of wages to inflation is not always easy to understand. It is natural for everyone to want more money, an increase in wages. And you may ask, 'What's wrong with this?' "This is a most natural reaction. But sometimes—quite often in fact—there are long-term considerations which transcend this natural tendency for consistent, or continuous, wage increases." Crombie cited a recent monthly newsletter, published by the First National City Bank in New York, which included the results of a survey of this problem by the Organization for European Economic Co- (Continued on Page Three) TWA Maps Industry's First Int'l Electronic Reservations System New York—TWA will put into operation next year the airline industry's first international reservations system to function through high speed computers and data processors. A contract for the sophisticated system, called Teleflite, has been signed with The Tele- register Corporation of Stamford, Connecticut. The new system is an advanced development of TWA's present reservations availability system, which was activated in 1958. Emphasizing Teleflite's far-reaching capabilities, President Charles C. Tillinghast, Jr., said that the system will not only satisfy TWA's needs in the Jet Age but will be suited even for the upcoming Supersonic Era. JOHN A. McCONE (right), TWA board member and former chairman of the Atomic Energy Commission, has been appointed by President Kennedy to succeed Allen W. Dulles as head of the U. S. Central Intelligence Agency. He is shown with Ralph Bekkevold, senior passenger relations representative at Idlewild, as he boarded a TWA SuperJet to Los Angeles. "This new system will perform electronically in seconds the reservations processing that now requires as much as forty-five minutes for domestic reservations, or as much as two hours on international transactions," Tillinghast said. "The new installation, the finest yet developed, will not only satisfy the requirements of today, but is fully capable of being adapted to the needs of the future." R. G. Petitte, who has headed TWA's reservations and city ticket office staff functions since 1946, will direct the new Teleflite project, according to L. P. Marechal, vice president and general sales manager. "Mr. Petitte is considered one of the industry's leading experts in the electronic reservations field," Marechal said. His successor as reservations director will be announced in the near future. As an example of Teleflite's speed, availability of seats on any TWA flight can be determined and reservations recorded centrally within 3V2 seconds by TWA agents anywhere in the United States. Because of its speed, Teleflite will lessen the possibility of "oversales" through acceptance of additional reservations after a flight has reached capacity. Such oversales can result because of the time presently required to process reported sales and notify all offices on TWA's world-wide routes that a flight is filled. Teleflite will eliminate such delays. Improved passenger service will be accompanied by better utilization of the seats available on TWA aircraft. For example, when a certain flight is sold out a seat on it may later become available through a cancellation. When this cancellation report is received at the Teleflite center, the seat automatically and instantly will become available for resale. TWA agents throughout the United States, using push-button electronic devices, will communicate directly with the Teleflite center, where an up-to-the-second inventory will be kept on all TWA flights. These "agent sets" will be located at reservations sales offices, airports and ticket counters. Reservations made through these agent sets will be handled at electronic speeds and recorded on mag netic drums and tapes at the Teleflite center. Bookings made overseas will be transmitted to the Teleflite center via teletype. There will be no manual handling of the messages once they are sent, providing a significant speedup over current procedure. The project calls for possible future installation overseas of the agent sets. International reservations will then be processed at a speed comparable with the domestic system. Another function of the new system will be to provide information on arrivals and departures and the reason for any delay. The Teleflite center, occupying 6,600 square feet of floor space, will be located in TWA's Base Operations Building (Hangar 12) at Idlewild. This will necessitate transfer of the present reservations control center (ZZ) from Kansas City. Some ZZ employees will transfer to New York, but those who do not will be offered the chance to relocate elsewhere if they desire. The TWA Teleflite system will be created on a building block design concept. This will permit gradual expansion of storage and processing capabilities to keep pace with increasing traffic volume. To assure around the clock dependability, two computers will be provided, each of which will be capable of handling the full load. The system has also been designed to perform additional functions at a later date. One of its most significant capabilities is the storage of passenger name records —a personalized account of every passenger holding a TWA reservation, including telephone numbers, hotel accommodations, meal preferences, etc. Initially, the Teleflite processor will automatically keep existing regional availability processors advised of the current status of all TWA flights. Each of these regional electronic centers will in turn provide availability and flight information to agents in surrounding cities and forward sales reports to the New York Teleflite center. In 1963, however, these three regional computers will be removed and all transactions will be handled directly by the new Teleflite installation. |
Tags
Comments
Post a Comment for TWA Skyliner Magazine, 1961-10-16_01